Case Study: Pixable achieves quicker, more granular Facebook insights and measurable ad ROI with Klipfolio

Pixable Tracks and Monitors Facebook Metrics with Klipfolio

Pixable, a New York City digital media publisher focused on personalized content for Millennials, needed more granular, timely Facebook metrics to prove sponsored-content performance and spot viral potential. Facebook’s default dashboards gave top-line engagement numbers, but Pixable required hourly/daily insights and the ability to separate paid distribution from organic referrals to measure traffic and ROI for advertisers.

Using Klipfolio, Pixable pulls data from the Facebook Graph and Ads APIs into a drillable dashboard checked hourly, daily and weekly, letting teams quickly identify winners and losers and quantify viral lift from shares, likes and comments. The solution delivered faster insights with far less engineering effort, enabled plans to combine Mixpanel and Google Analytics for C-level KPIs, and helped Pixable—already managing 6,417 accounts—make confident, data-driven content and client decisions.

Pixable

Loren Appin

Vice President of Growth