Case Study: Logicalis achieves 80% faster data analysis with Klipfolio

Logicalis speeds up data analysis efforts by 80% with Klipfolio

Logicalis, a global IT solutions provider with 6,500 employees, faced fragmented, Excel-based marketing reporting with no fixed KPIs, limited transparency, and slow cross-platform analysis. Andreas Richter, Head of Marketing & Communications for Germany & Europe, needed a way to centralize data and make marketing performance predictable and actionable.

They implemented Klipfolio dashboards across the marketing team, connecting Google Analytics, Salesforce/Pardot, social channels, Excel exports and other sources (via connectors and API) to create single-page views for website, social and campaign performance. As a result, data analysis is up to 80% faster, everyone has real-time access to key metrics, and reporting and executive sharing are streamlined—enabling quicker, data-driven decisions.

Logicalis

Andreas Richter

Head of Marketing and Communications