Case Study: Parcero Marketing Agency achieves automated reporting for 50+ clients with Klipfolio

How we automated reporting for 50+ clients

Parcero Marketing Agency was struggling to manage repetitive reporting across 50+ clients, multiple marketing channels and data sources, and a mix of ad-hoc, summary and insight reports. They needed a way to provide real-time visibility, customizable KPIs and cross-channel views without spending billable hours on manual data collection so their team could focus on analysis and campaign optimization.

Parcero evaluated tools and chose Klipfolio to build fully customizable, real-time dashboards that aggregate disparate data sources and support client-specific visualizations. The automation delivered roughly 40% time savings on repetitive tasks (33% in advertising tasks, 73% in reporting), doubled time spent on analysis and planning, and produced clearer transparency, goal-oriented reporting and a stronger data-driven mindset across the agency’s 50+ client base.

Parcero Marketing Agency

Heikki Kyllönen

Strategist