Case Study: Qualtry achieves unified, real-time marketing tracking with Klipfolio

How Qualtry connected ActiveCampaign to track everything marketing

Qualtry, a personalized-gifts company selling across Shopify, Amazon, Etsy, Walmart, Groupon and other channels, needed a faster way to track marketing and sales. Marketing Operations Manager Stephen Kunz was spending hours logging into multiple accounts and cobbling together spreadsheets, which made sharing insights and making timely decisions difficult.

Qualtry implemented Klipfolio to centralize data with prebuilt connectors and custom API queries plus responsive support, creating real-time dashboards that combine ActiveCampaign email metrics, Google Analytics revenue, production KPIs, social and SEO data. The integrated views deliver daily revenue totals, campaign performance and production-status KPIs, enabling faster, data-driven decisions, improved productivity and better team alignment.

Qualtry

Stephen Kunz

Marketing Operations Manager