Case Study: Media Propulsion Laboratory achieves scalable, real-time client analytics with Klipfolio

How Media Propulsion Laboratory improved client analytics with the PowerMetrics – BigQuery integration

Media Propulsion Laboratory, a digital advertising planning and buying agency, needed a scalable self-serve analytics solution to handle growing volumes of campaign data. Before working with Klipfolio, the team relied on Google Sheets and Looker Studio, but hit scaling limits, struggled with slow analysis, and wanted clients to access and manipulate their own data more easily.

Klipfolio’s PowerMetrics, integrated with BigQuery, gave MPL a warehouse-based setup for real-time, scalable reporting and better self-serve dashboards. The new workflow let clients combine, slice, visualize, and download data more independently, while also improving performance and data management; the company says the transition to direct warehouse querying was a “night and day” change and helped them deliver larger, more flexible reporting at scale.

Media Propulsion Laboratory