Case Study: Electrolux achieves real-time sales visibility and data-driven decision-making with Klipfolio

How Electrolux uses dashboards for their main office and local European shops

Electrolux, the Swedish multinational appliance maker, launched 55 online shops across 19 European countries to sell spare parts and accessories but struggled to track and share sales data. Relying on Google Analytics alone proved too complex for many users, so the central e‑commerce team needed an easy, shareable way to monitor daily sales and KPIs across countries and stores.

They implemented Klipfolio for its strong Google Analytics integration, pre-built dashboards, user-group controls and mobile app. Dashboards displayed revenue, AOV, sales, sessions, conversion and ROI on TVs, desktops and phones, enabling faster issue detection, more data-driven decisions, and local ownership of performance—helping Electrolux scale reporting across teams and accelerate growth.

Electrolux

Andreas Tóth

Online Sales Manager