Case Study: Ekstra Bladet achieves real-time content insights and faster editorial decisions with Klipfolio

Ekstra Bladet Stays on Top with Klipfolio

Ekstra Bladet, Denmark’s largest tabloid with more than 300 employees, runs a high-traffic site (250 million page views per month, about half on mobile) and a Web TV service (18 million monthly views). The newsroom needed fast, reliable insight into which articles and videos attract audiences to stay competitive, but prior reporting relied on slow PDFs and Excel sheets that delayed decisions.

By rolling out Klipfolio dashboards across the organization (85 users and roughly 125 dashboards, plus big-screen displays), Ekstra Bladet gained real-time visibility into article and video performance. Editors can immediately bump top content to the front page, journalists track their own article performance, UX measures front-page areas, executives monitor competitors, and the team is now extending dashboards to advertising—delivering faster decisions, better content placement, and continuous competitive insight.

Ekstra Bladet

Daniel Nielsen

Data Analyst