Case Study: Ekstra Bladet achieves real-time newsroom visibility with Klipfolio Klips

Ekstra Bladet manages 250 million monthly page views with Klipfolio

Ekstra Bladet, Denmark's leading tabloid newspaper, faced the challenge of relying on slow, manual PDF and Excel reports to track viewership data. This process was too time-consuming for their fast-paced media environment, hindering their ability to react instantly to content performance and stay competitive. To solve this, they turned to Klipfolio and implemented its real-time dashboard solution, Klips.

Klipfolio's Klips automated data collection and created intuitive, real-time dashboards that refreshed automatically. This solution provided the entire newsroom with instant visibility into content performance, competitor data, and audience engagement. As a result, Ekstra Bladet gained a significant competitive advantage, enabling data-driven editorial decisions. The implementation was a success with 85 active users building approximately 125 dashboards to monitor their high-traffic website, which garners 250 million page views per month.

Ekstra Bladet