Case Study: ReachFire achieves automated client reporting and improved ROAS tracking with Klipfolio

Digital Agency Tracks Return on Ad Spend (ROAS) for Clients with Klipfolio

ReachFire is a programmatic digital advertising agency serving B2B and B2C brands; operations manager Jane Darke struggled with time‑consuming, error‑prone client reporting that required pulling data from multiple DSPs into Excel. Manual reports were unsustainable, slowed decision‑making, and made it hard to clearly demonstrate return on ad spend (ROAS) to clients.

By adopting Klipfolio, ReachFire connected multiple data sources (e.g., ad platforms, analytics, CRM) into visual dashboards, automated weekly reporting with a single click, and consolidated KPIs like spend, CPA, conversions and ROAS. The agency now reallocates budget to top performers faster, saves hours of manual work, reduces errors, and delivers proactive, clearer ROI reporting that supports client retention and account growth.

ReachFire

Jane Darke

ReachFire