Case Study: Comet Backup achieves real-time KPI visibility and faster growth with Klipfolio

Comet monitors marketing and growth KPIs using TV wallboards

Comet Backup, a New Zealand white‑label backup software company launched in 2016 and serving MSPs in over 75 countries, struggled with slow, manual spreadsheet reporting that made it hard to get a real‑time view of growth and marketing KPIs. General Manager Josh Flores needed a faster, at‑a‑glance way for the team to monitor core metrics and make timely decisions.

They implemented Klipfolio dashboards displayed on a 55" office TV and accessed via mobile, surfacing live metrics like device installs, usage, CAC, revenue, traffic sources and referral performance. The real‑time visibility saved reporting time, helped the team spot issues early, aligned company growth plans, and increased engagement—turning dashboards into a central tool for tracking progress and driving better business outcomes.

Comet Backup

Josh Flores

General Manager