Case Study: Clarity Wave achieves on‑track SaaS metric monitoring with Klipfolio

Clarity Wave stays on track with SaaS metric monitoring

Clarity Wave is a small SaaS startup that measures employee engagement with weekly micro‑surveys, peer recognition and gamification. Co‑founder Robert Moutal handled sales, support and content, but the team struggled with inaccurate, slow Excel‑based reporting and needed an easier way to visualize and share key SaaS metrics (users, revenue per client, MRR/ARR, usage, profit) across a distributed team.

They moved their data into Google Sheets and integrated it with Klipfolio, using Klipfolio’s formulas and dashboards to turn rows of numbers into clean, shareable visualizations. The result was a single‑glance view of the business that improved metric accuracy, made data accessible anywhere, and enabled faster, better‑informed decisions for the nimble Clarity Wave team.

Clarity Wave

Robert Moutal

Co-Founder and Director of Client Happiness