Case Study: Cervino Marketing achieves near-real-time agency dashboards and reduced reporting time with Klipfolio

Cervino Marketing Delivers Smart Marketing Dashboards

Cervino Marketing, an Amsterdam-based Klipfolio partner, builds visually appealing online dashboards that pull marketing data from sources like Facebook, Twitter, Google Analytics, AdWords, LinkedIn, Salesforce and proprietary systems. Its agency customers were spending hours each month aggregating data into Excel and PowerPoint for client reports, and the resulting reports quickly became stale—forcing either delayed reactions or costly ad-hoc updates.

Cervino built a proprietary Big Data Engine tightly integrated with Klipfolio to collect and analyze near real-time data and deploy client-specific dashboards via Klipfolio’s API. Agencies now get one dashboard per client plus a single agency-wide view, enabling rapid deployment, more accurate and relevant reporting, and a significant reduction in monthly reporting time; Cervino is now extending the solution with predictive forecasting and trend analysis.

Cervino Marketing

Eric van Dorp

Owner