Case Study: A&W Restaurants boosts email marketing engagement with Klipfolio Klips

A&W Restaurants boosts email engagement with Klipfolio Klips using 70% mobile email readership

A&W Restaurants, a major fast-food chain, sought to increase engagement and reduce subscriber churn in its email marketing program, named the Mug Club. Their challenge was to draw higher-quality insights from their marketing data to create more targeted subscriber journeys. To achieve this, they partnered with Klipfolio and used its Klips dashboards to transform their data into easy-to-understand visualizations.

Using Klipfolio, A&W implemented data visualizations to monitor key metrics in real time. This allowed them to identify the root causes of unsubscribes and discover that 50% of subscribers read emails on mobile devices. As a result, they replaced a generic annual re-engagement campaign with an automated, behavior-based one and introduced mobile-friendly coupons directly in emails. These data-driven changes significantly reduced churn and boosted subscriber engagement.

A&W Restaurants