Case Study: USC Credit Union achieves 174% higher conversion rate and 81% lower cost per conversion with KlientBoost

USC Credit Union Improves PPC Performance For All Their Offers

USC Credit Union, a leading financial institution in Southern California offering multiple loan and credit options, faced stagnant PPC performance and had not been running landing page tests. They engaged KlientBoost to overhaul their paid search strategy, focusing on landing page testing, new PPC campaigns, remarketing, and tailored creative execution.

KlientBoost implemented Google AdWords campaigns, AdWords remarketing, AdRoll retargeting, geographic granularity, and custom landing pages with iterative testing. The results were dramatic: a 224% increase in conversion volume, a 174% increase in conversion rate, a 281% decrease in cost per conversion, and a 314% increase in click‑through rates following KlientBoost’s work.

USC Credit Union

Tere Denison

Chief Marketing Officer