Case Study: Stanford Graduate School of Business cuts CPA in half and reduces CPC by 75% with KlientBoost

Stanford Graduate School of Business - Customer Case Study

Stanford Graduate School of Business partnered with KlientBoost to improve and scale paid-search lead generation across its MBA, MSx, and Ph.D. programs. Facing the need to efficiently target prospective applicants for a wide array of programs, Stanford GSB sought a vendor to lower acquisition costs while increasing qualified registrations.

KlientBoost implemented granular paid-search strategies — Single Keyword Ad Groups, continual ad-copy A/B testing, program-specific campaign build-outs, remarketing for each program, and GDN affinity audience targeting — producing strong outcomes: a 49% decrease in cost per acquisition, a 75% decrease in cost per click, a 25% increase in click-through rate, and a 139% increase in conversion volume, with record program registrations across the board.

Stanford Graduate School of Business

Roni Raulwing

Digital Marketing Manager