Case Study: MyStudentsProgress achieves 4x leads and 56% lower cost-per-lead with KlientBoost

MyStudentsProgress Scales Search & Display To Profitable Heights

MyStudentsProgress, Inc. (MSP), a leader in private school information management software used by hundreds of schools and hundreds of thousands of students, faced high paid-search costs and slow lead flow because they lacked the time and in-house resources to manage PPC. They partnered with KlientBoost to take over PPC/Google AdWords lead acquisition and accelerate performance.

KlientBoost implemented a focused AdWords program using single-keyword ad groups, iceberg-effect targeting, micro-conversions, heatmap analysis, and custom landing pages. In two months KlientBoost helped MSP more than quadruple AdWords leads while cutting cost-per-lead by over half — driving a 475% increase in conversion volume, a 190% increase in conversion rate, a 56% decrease in cost per conversion, an 88% lift in CTR, and a 43% increase in time on site.

MyStudentsProgress

Philip BaCstella

Vice President of Sales