Case Study: MortgagePal achieves 183% increase in conversion volume with KlientBoost

MortgagePal Increased Their Conversion Volume by 183% with the Help from KlientBoost

MortgagePal, Canada’s most credible mortgage lender serving British Columbia since 2011, lacked a PPC presence and needed an agency to deliver quality paid-search results. They engaged KlientBoost to build and manage a Google Ads (AdWords) program and establish a measurable PPC channel.

KlientBoost implemented Google AdWords using single‑keyword ad groups, custom landing pages, the iceberg effect for keyword expansion, and device/location bid adjustments; within three months conversions increased 183% while staying under target CPA, with a 58% decrease in CPA, 39% increase in search impression share, and a 54% lift in CTR.

MortgagePal

Jason Henneberry

Founder