Case Study: MiTiO achieves a 63% decrease in CPA and a 221% increase in conversions with KlientBoost

MiTiO Cuts CPA & Boosts Conversions with Refined PPC Campaigns

MiTiO, a leader in Medical Interpreting Services, engaged KlientBoost to improve the performance of their paid acquisition efforts and lower acquisition costs. KlientBoost focused on refining MiTiO’s PPC campaigns to drive more qualified leads and scale conversions across channels.

KlientBoost implemented single-keyword ad groups, varied match types, universal negatives and ad copy variations, then expanded to additional platforms and targeted landing pages. Within two months KlientBoost cut MiTiO’s cost per conversion by 63%, increased conversion volume by 221% and improved conversion rate by 10%, with further YoY gains expected as landing pages and platform expansion roll out.

MiTiO

Donnie Lee

Director of Marketing