Case Study: miEdge achieves lower CPA and higher lead volume with KlientBoost

miEdge Decreases CPA While Increasing Lead Volume With Strategy Expansion

miEdge is an insurance lead-generation database designed to help sales teams engage welfare, property & casualty, and other insurance-related communities. Before working with KlientBoost, miEdge was generating conversions but faced a high cost per acquisition (CPA) in the triple digits and needed to lower CPA while scaling lead volume.

KlientBoost optimized miEdge’s Google Ads structure using SKAGs and broadened paid advertising to social platforms, managing and optimizing campaigns on Facebook and LinkedIn. As a result, KlientBoost delivered a 77% decrease in Google Ads CPA, an 86% decrease in Facebook CPA and a 40% increase in Facebook lead volume, freeing up ad spend and significantly improving ROAS.

miEdge

Mary Weiss

Chief Marketing Officer