Case Study: Le Tote achieves a 263% conversion lift and 61% lower cost per conversion with KlientBoost

Le Tote - Customer Case Study

Le Tote, a subscription-based clothing company, needed to scale paid search and display profitably but lacked tracking for the many micro-conversions that lead to a sale. KlientBoost was brought in to address this using Google AdWords, custom landing pages, AdWords Display, micro-conversion tracking and YouTube remarketing.

KlientBoost implemented keyword-level custom landing pages, micro-conversion tracking and remarketing while optimizing search and display campaigns; the work produced a 263% increase in conversion rate, a 61% decrease in cost per conversion, newly identified conversion channels and a new micro-conversion tracking setup (with conversion rates doubling in under two months).

Le Tote

Luke Langon

Director of Growth