Case Study: Kiddom achieves 923% increase in teacher sign-ups and halves CPA with KlientBoost

Kiddom Halves CPA and Increases Sign-Ups By Nearly 1,000%

Kiddom, an app that helps teachers deliver standards-aligned, customized learning and track student progress, was struggling to generate an acceptable cost-per-acquisition for its free teacher app and to get its school-wide enterprise product off the ground. To address these challenges, Kiddom partnered with KlientBoost for paid acquisition and conversion funnel optimization, leveraging Facebook single-interest and custom intent audiences plus targeted landing page and funnel work.

KlientBoost implemented single-interest and custom intent Facebook audiences, a 2-step landing page for enterprise leads, and an optimized funnel from eBook to demo. The results: KlientBoost drove a 923% increase in teacher signups (nearly 10x), halved teacher CPA with a 52% decrease, produced a 145% increase in enterprise demos, and lowered enterprise demo CPA by 41%.

Kiddom

Greg Anderson

Demand Generation Engineer