Case Study: IQ Auto Buyers achieves lowest cost per lead in over 3 years with KlientBoost

IQ Auto Buyers Reaches The Lowest Cost Per Lead In Over 3 Years

IQ Auto Buyers, a nationwide vehicle-buying service that provides quick quotes and local pick ups, was struggling with wasteful PPC leads and rising acquisition costs. They engaged KlientBoost to refine their paid search approach using Google AdWords and related paid-media tactics to improve lead quality and lower cost per lead.

KlientBoost implemented Google AdWords, AdWords remarketing, geographic granularity, custom landing pages, ROI reporting, and iterative ad copy and landing page tests over a five-month period. The work delivered a 32% increase in lead quality, a 20% rise in conversion rate, a 21% decrease in cost per conversion, and a 15% drop in cost per click—resulting in IQ Auto Buyers’ lowest cost per lead in over three years.

IQ Auto Buyers

Lenny Miller

Chief Executive Officer