Case Study: Yesware achieves 35% lower CPA and 42% more non-branded conversions with KlientBoost

How Yesware Increased Their Non-Branded Conversion Volume While Lowering Cost Per Acquisition In Just 3 Months

Yesware, a sales productivity platform that helps teams connect with prospects, track engagement, and close deals from Gmail or Outlook, engaged KlientBoost to scale their PPC programs. Their challenge was to grow budget, channels, and non-branded conversion volume while hitting a CPA target across those campaigns.

KlientBoost implemented weekly landing-page A/B testing, built out Single Keyword Ad Groups (SKAGs), expanded across multiple channels and into international markets, and optimized high-volume pages. Within three months KlientBoost reduced CPA by 35%, boosted conversion volume by 42% and conversion rate by 48%, and improved a high-volume landing page conversion rate by 407%.

Yesware

Chris Tashjian

Acquisition Marketing Manager