Case Study: Thinkific achieves a 40% decrease in cost per conversion with KlientBoost

How Thinkific Lowered Their Cost Per Conversion By 40%

Thinkific, a platform that makes course creation simple for organizations of any size, needed to lower its cost per conversion and attract users who were already on competing course platforms. KlientBoost was brought in to manage and optimize Thinkific’s paid search campaigns, focusing on competitor-brand keyword targeting and tailored landing page strategies to reach more relevant prospects.

KlientBoost implemented single keyword ad groups (SKAGs), multi-step landing pages, dynamic ads with IF functions, and display remarketing/RLSA audiences. The work drove a 40% decrease in cost per conversion, a 36% decrease in cost per click, and a 66% increase in conversion rate, enabling Thinkific to increase budget and accelerate growth.

Thinkific

Mark Bakker

Marketing Technologist