Case Study: Soapbox achieves an 85% decrease in Google Ads CPA with KlientBoost

How Soapbox Decreased Google Ads CPA 85%

Soapbox, a for-purpose company that donates a bar of soap for every purchase, had not launched any paid advertising before engaging KlientBoost and needed to build a performance marketing engine from scratch. KlientBoost was brought in to design the customer/consumer funnel and launch campaigns across Google Ads, Google Shopping, and Facebook, alongside landing page and image ad design and optimization.

KlientBoost completely revamped and launched the paid strategy, optimizing creatives, landing pages and ad spend to drive rapid growth: an 85% decrease in Google Ads CPA, a 40% decrease in Facebook CPA, a 30% lift in conversion rate, a 34x increase in conversions in the first three weeks, and a 4% uptick in Black Friday conversions. KlientBoost’s approach and monthly-fee model allowed Soapbox to scale spend confidently while maintaining performance.

Soapbox

David Simnick

Founder & Chief Executive Officer