Case Study: Segment achieves 195% of conversion goals with KlientBoost

How Segment Partnered With KlientBoost To Meet & Exceed Monthly Campaign Goals

Segment, a platform that collects and routes user data for 7,000+ companies, needed a marketing partner that could keep up with fast-changing goals and monthly “sprints.” They engaged KlientBoost for digital advertising and conversion optimization services to meet their up-tempo pace and aggressive acquisition targets.

KlientBoost delivered custom ad creative, LinkedIn audience targeting, bespoke landing pages, Facebook remarketing, AdWords display targeting, and Twitter competitor targeting. In the designated September 2016 sprint KlientBoost achieved 195% of the conversion goal, drove CPA 12% under target, produced 20% more paid-acquisition leads than an organic webinar, and for the first time generated more SQLs from paid acquisition than from organic channels.

Segment

Mallika Narain

Lead Marketing Manager, Enterprise