Case Study: University Foot & Ankle Institute achieves 81% increase in conversions and 39% lower cost per conversion with KlientBoost

How Landing Page Testing Helped Increase University Foot and Ankle Institute’s ROI

University Foot & Ankle Institute, a leader in regenerative medicine for foot and ankle care, sought to scale paid search performance and increase conversions without raising their ad spend. They partnered with KlientBoost for paid search management and conversion rate optimization, including targeted landing page testing and PPC strategy.

KlientBoost implemented condition-focused landing pages, a granular campaign structure, continual landing page testing/CRO, Dynamic Search Ads and single-keyword ad groups to drive higher-quality traffic. The work more than doubled conversions while holding budget steady and delivered measurable gains: 81% increase in conversion volume, 173% more clicks, a 62% drop in cost per click and a 39% decrease in cost per conversion.

University Foot & Ankle Institute

Steven Laff

Outsourced Chief Marketing Officer