Case Study: Merchant One achieves 130% increase in conversion volume with KlientBoost

How Custom Landing Pages and SKAGs Helped Increase Merchant One’s Quality of Leads

Merchant One, a direct processor serving over 100,000 merchants, was struggling to deliver qualified leads to its sales team. They engaged KlientBoost to improve PPC performance, using tactics such as custom landing pages and Single Keyword Ad Groups (SKAGs) to target higher-quality prospects.

KlientBoost implemented custom landing pages, the Iceberg Effect approach, and SKAGs to increase high-quality traffic, and within the first month conversions rose 130% month-over-month. The campaign delivered measurable impact: a 130% increase in conversion volume, an 11% lift in conversion rate, a 28% decrease in cost per acquisition, and a 21% drop in cost per click, producing substantially better lead quality for Merchant One.

Merchant One

Joseph Saka

Director