Case Study: Autopilot lowers cost per lead and boosts lead volume with KlientBoost

How Autopilot Lowered Their Cost Per Lead and Increased Lead Volume in Just 3 Months

Autopilot, a provider of visual marketing automation software that helps marketers build customer journeys, engaged KlientBoost to manage their paid campaigns across Google AdWords, Facebook and AdRoll. Their challenge was to increase high-quality lead volume and free trial signups while lowering cost per lead and meeting monthly conversion targets.

KlientBoost implemented Single Keyword Ad Groups (SKAGs), expanded remarketing audiences, applied conversion-rate-optimized designs, and ran routine A/B tests on landing page variants. As a result, KlientBoost helped Autopilot exceed their planned conversion goal by 13% in three months, drive an 11% overall lift in conversion rate, cut cost per conversion by 42% and cost per click by 43%, and achieve a 169% conversion increase on a top-performing landing page.

Autopilot

Anne Fleshman

Director of Marketing, Demand Generation