Case Study: SEI achieves 311% increase in conversion volume and 82% decrease in cost per conversion with KlientBoost

How AdWords OpGmizaGon Helped Increase SEI’s Conversion Rates

SEI, a global leader in investment processing and management that serves corporations, healthcare systems, nonprofits and governments, was struggling to drive conversion volume and generate qualified leads for its sales team. SEI engaged KlientBoost for AdWords optimization and PPC management to better target its institutional audience.

KlientBoost implemented custom landing pages, Single Keyword Ad Groups, an “Iceberg Effect” testing approach, increased high‑quality traffic and AdWords remarketing while continually monitoring and optimizing the account. The KlientBoost program delivered a 311% increase in conversion volume, a 276% increase in conversion rate, an 82% decrease in cost per conversion and a 24% reduction in ad spend (with conversions up 125% month‑over‑month in the first month).

SEI

Kristen Reybitz

Web & Digital Manager