Case Study: AdEspresso achieves 104% more free trial leads and 15% lower CPA with KlientBoost

How AdEspresso Increased Free Trial Leads And Lowered CPA Through Landing Page TesCng In 3 Months

AdEspresso, the company behind a tool that helps customers create, analyze, and optimize Facebook campaigns, engaged KlientBoost to grow their presence on Google and increase the number of free trial signups while maintaining lead quality. They sought support expanding search, display, remarketing and YouTube efforts to drive higher-value trial leads.

KlientBoost implemented Single Keyword Ad Groups, expanded remarketing audiences, applied conversion-rate-optimized landing page design and geographic targeting, and broadened search, display and YouTube campaigns. The results included a 104% increase in free trial leads in month one (with a further 161% uplift by month two), a 69% increase in paid subscriptions after the first month, and about a 15% decrease in cost per conversion after introducing the new landing page.

AdEspresso

Massimo Chieruzzi

Chief Executive Officer