Case Study: Campbell Window Film achieves 600% more monthly leads and a 69% reduction in CPA with KlientBoost

Campbell Relies On Clean Segmentation For Unprecedented Lead Volume & CPA

Campbell Window Film, a home security and custom window screening installer, was struggling with very high Cost Per Lead and low monthly lead volume, and their social campaigns were underperforming relative to SEM. In January 2018 they engaged KlientBoost to address account performance and channel strategy.

KlientBoost audited, cleaned and optimized Campbell’s accounts, implemented single keyword ad groups, regionally segmented PPC, reallocated budget to Facebook, and promoted a special offer on Facebook ads. The changes delivered a 600% increase in monthly lead volume, a 69% decrease in GSN CPA, and a 90% decrease in historical Facebook CPA, turning underperforming channels into high-volume, lower-cost lead generators for Campbell Window Film.

Campbell Window Film

Brad Campbell

President