Case Study: BounceX achieves a 150% increase in demo conversion rate with KlientBoost

BounceX Boosts Branded Demo Conversion Rate By 150%

BounceX, maker of the Behavioral Marketing Cloud, needed a partner to help scale new campaign launches and grow branded traffic and conversions. They engaged KlientBoost to improve their branded search and paid media performance and better align their brand with an addressable market.

KlientBoost restructured campaigns and applied tactics including Single Keyword Ad Groups, continual ad copy A/B testing, bid modifiers and ad extensions to optimize performance. The work produced measurable gains for BounceX: a 150% increase in demo conversion rate, 203% increase in overall conversion rate, a 48% decrease in cost per demo and a 52% decrease in cost per acquisition. KlientBoost’s optimizations delivered significant branded traffic and conversion improvements.

BounceX

Julia Spano

Senior Director of Content and Brand Marketing