Case Study: Airbnb achieves 25% lower CPC and 22% higher CTR with KlientBoost

Airbnb, The Global Community Accommodation Leader Achieves Target Goals in Less Than 3 Months

Airbnb, the global community accommodation leader, engaged KlientBoost to run multiple targeted PPC experiments to improve campaign performance. With Airbnb’s own data scientists, engineers, and PPC team, they brought KlientBoost in to design and execute tests aimed at driving better efficiency and engagement across global campaigns.

KlientBoost implemented single-keyword ad groups, keyword-specific ad testing, global campaign refinement, and negative keyword groupings; within three months CPC dropped 25%, CTR increased 22%, and cost per conversion fell 7%. KlientBoost’s rapid implementation and collaboration allowed these winning tactics to be scaled across all Airbnb locations, speeding rollout and boosting internal confidence.

Airbnb

Catherine Lam

Online Marketing Technology Manager