Case Study: Somm Cellars achieves 460% conversion lift and 560% search-led revenue growth with Klevu

Somm Cellars - Customer Case Study

Somm Cellars, a Shopify Plus retailer specializing in fine wines and collectible spirits, needed a "Wine List" themed search experience to replicate a sommelier-style browsing flow across ~1,500 SKUs while keeping integration simple and highly customizable. Working with agency Omnycode, the customer chose Klevu and its on-site search tools (including the Klevu JavaScript Library / Klevu Discovery Suite) to deliver natural‑language search, automated synonyms, and tailored front‑end views.

Omnycode implemented Klevu to build a detailed "wine list" view, custom facets (wine type, country) and personalized merchandising via Klevu’s API‑first, headless platform. Klevu’s solution drove major business impact: +460% increase in conversion rate through search, +120% increase in average order value, and +560% lift in search‑led revenue per site visitor, while enabling a responsive, scalable integration.

Somm Cellars

Vlad Pavich

Founder