Case Study: Dartington Crystal achieves a 6% revenue lift and 5% conversion boost with Klevu Smart Search & Smart Recommendations

Search-powered product recommendations eliminate out of stock issues during peak, and increase revenue by 6%

Dartington Crystal, the long‑standing British maker of handmade crystal and glassware, faced slow Magento native search and a recommendation setup (Nosto) that couldn't handle complex product exclusion rules or out‑of‑stock management ahead of peak trading. Looking to reduce manual work and improve conversions, they adopted Klevu’s Smart Search and Smart Recommendations via the Magento integration.

Klevu replaced Magento search with Smart Search, rolled out Smart Recommendations, applied customer‑centric AI rules, automated product visibility and used performance analytics to tune assortments. The Klevu solution drove measurable gains: site‑wide revenue +6%, conversion +5% and AOV +2%; search transactions +36%, search conversion +27% (search revenue +29%, per‑session value from search +20%); and product‑page recommendation uplifts including transactions +11% and revenue +8%.

Dartington Crystal

Matthew Jarrett

Ecommerce Manager