Case Study: Roolee achieves 55% increase in page value with Klevu Smart Search & Smart Recommendations

Roolee increases page value by 55% using search-powered product recommendations

Roolee, a US-based fashion and home brand, needed to stop manually merchandising product recommendation banners while preserving relevance and conversions. To solve this, Roolee turned to Klevu, deploying Klevu Smart Search together with Klevu Smart Recommendations on their Shopify store to surface recommendations driven by shopper intent.

Klevu replaced manual workflows with AI-powered recommendations that use search insights, linguistics, and shopper behavior to surface relevant products. The switch produced strong, measurable results for Roolee: page value +55%, site-wide conversion +23%, product revenue +15%, add-to-cart +9%, per-session value +41%, and AOV +14%, confirming Klevu’s impact on their ecommerce performance.

ROOLEE