Case Study: RedsGear achieves an 84% drop in bounce rate and increased revenue with Klevu site search

RedsGear - Customer Case Study

REDSGEAR, a long-standing online retailer of outdoor gear, found its Magento Enterprise site search was a weak point after launching RedsGear.com, with shoppers — and even the owner — unable to reliably find products. To address this, REDSGEAR engaged Klevu for an improved, scalable on-site search solution that could handle both product and generic search terms.

Klevu replaced the basic Magento search with a smarter search engine and search-term pages that identify unmet demand, while also providing implementation support. The result: an 84% drop in bounce rate (exits from not finding items fell from 26% to 4%), longer site sessions and measurable revenue lift, and REDSGEAR reports strong ongoing support from Klevu.

RedsGear

Eric Wohlstadter

eCommerce Director