Case Study: Paul Smith achieves 74% uplift in revenue from search and 31% higher conversion with Klevu

Paul Smith increased revenue from search, and ecommerce conversion rate with Klevu

Paul Smith, the global luxury fashion brand, needed its digital storefront to reflect the creativity and distinctiveness of its physical shops but was held back by a fixed monolithic frontend. To kick off a composable ecommerce journey and improve product discovery, Paul Smith partnered with Klevu, installing Klevu Search and Klevu’s Product Discovery Platform (category merchandising and recommendations) on its existing site before a full replatform.

Klevu’s AI-driven search and merchandising replaced legacy tools (Attraqt and Nosto), integrated with a headless frontend by Limesharp, and automated relevance to boost conversion. The results were substantial: Klevu delivered a 74% increase in revenue from search, a 31% uplift in ecommerce conversion rate and a 26% rise in per-session value, with category gains (men’s pages: +34% conversion, +20% per-session value; women’s pages: +49% conversion, +15% per-session value).

Paul Smith

Hannah Bennett

Head of Digital