Case Study: Oliver Bonas achieves 13.96% uplift in search conversion and 19.83% more search transactions with Klevu

Oliver Bonas Elevating Customer Experience with Klevu Search and Merchandising

Oliver Bonas, a UK-based fashion and home retailer built on Magento 2, struggled with poor on-site search and manual category merchandising that caused zero-result queries, slow synonym management, and limited control over product visibility. To solve these issues they chose Klevu’s Search & Merchandising solution, implemented via their agency partner Tom & Co., to replace time-consuming manual processes with an automated, flexible search and merchandising platform.

Klevu delivered automated relevance, synonym and misspelling handling plus a manual “pinning” and scoring system so teams could promote trending items quickly; integration was done via API to preserve the site experience. Since launching Klevu, Oliver Bonas saw a 13.96% increase in search conversion rate, a 19.83% uplift in search transactions and a 22.25% drop in search bounce rate, with notable wins like a doubling of sales for key mug SKUs and significant efficiency gains across merchandising workflows.

Oliver Bonas

Charlotte Byrne

Head of Content and SEO