Case Study: Minimani achieves 37% increase in conversion rate with Klevu

Minimani AI Search and Merch Leads to 37% Higher Conversion Rate

Minimani, a retailer with tens of thousands of SKUs selling everything from biscuits to electric bikes, needed a way to help shoppers navigate a vast catalogue and reduce the manual merchandising workload for their e‑commerce team. They selected Klevu’s AI-driven search and product discovery suite — including search, category merchandising and recommendations — supported by digital agency Pinja and Minimani’s internal change and training efforts.

Klevu implemented a prominent central search with smart suggestions and product overlays, AI-led merchandising with selective manual pinning, recommendation carousels across the site, and reporting to surface unmet demand and optimize listings. The results speak to measurable impact: since going live with Klevu Minimani saw a 37% increase in conversion rate, a 6.27% monthly rise in views per user, and 23% of site visits using search, while freeing the team from much of the previous manual work.

Minimani

Tuomo Simonjoki

Director of Ecommerce