Case Study: Kronans Apotek achieves 32% increase in search-led revenue with Klevu AI-powered search

Kronans Apotek increases efficiency and simplifies their processes leading to 32% more revenue

Kronans Apotek, a Swedish pharmacy chain with over 320 locations, needed to improve on-site search to match the quality of its physical stores; their previous search required outsourced updates and developer support, limiting speed and testing. They turned to Klevu’s AI- and NLP‑enriched open-API search to enable in-house, self-managed search optimization.

Klevu delivered features like synonym management, promotions, keyword tracking and manual boosts/deboosts so Kronans could tune results and act on trends in real time. The change drove a 44% increase in sessions with search, 32% higher search-led revenue and 33% more search-led transactions (2020 vs. 2019), faster performance, better team satisfaction and a scalable path to improved personalization and ROI.

Kronans Apotek

Daniel Larsson

E-Commerce Content & SEO Manager