Case Study: Seasalt achieves 16% site-wide conversion uplift and 22% higher average order value with Klevu

Klevu AI search and merchandising leads to uplift for Seasalt in only 2-weeks

Seasalt, a UK fashion retailer with 70+ stores that recently replatformed to Magento 2 across the UK, Ireland and Rest of World, needed to become more data-driven as customers moved online. To improve merchandising and personalization during this digital shift, Seasalt deployed Klevu’s Discovery Suite, including Smart Search and Smart Category Merchandising, to better balance curated collections with automated, customer-led experiences.

Klevu helped Seasalt pin key products, schedule time‑bound campaigns, and let AI merchandise the remainder, while automating boosting and demotion rules to keep results relevant. The implementation delivered immediate, measurable gains: +16% site-wide conversion, +20% conversion from search, +22% increase in average order value and +8% per-session value from search, reducing manual merchandising time and improving online customer experience with Klevu.

Seasalt

Jana Lindner

Senior Digital Trade Manager