Case Study: Philip Kingsley achieves 19.7% conversion uplift with Klevu Search

How Philip Kingsley are satisfying customer needs with a site revamp and AI powered Klevu search.

Philip Kingsley, the trichology-led hair-care brand with clinics in London and New York, needed to improve its online experience to better serve visually oriented customers and support symptom‑based searches (customers seeking solutions rather than specific SKUs). Their previous search provider (Algolia) returned frequent “no results” pages and had a developer‑heavy backend, so Philip Kingsley worked with agency 2buy1click and selected Klevu (Klevu Smart Search with NLP and AI automation) to provide a visual, content‑inclusive search experience.

Klevu implemented natural language search, AI merchandising and an easy admin panel to surface both products and Hair Guide content, optimized for mobile and symptom queries. Since Klevu’s rollout Philip Kingsley has seen a ~19.7% conversion uplift, a 79% drop in bounce rate, a 20% increase in ecommerce conversion, 10% higher value per session and 27% more transactions via site search; the solution also integrates with the site quiz and subscription paths and will expand to voice search.

Philip Kingsley

Lauren Duncan

Ecommerce Manager