Case Study: Lazy Oaf achieves 23% increase in revenue from search queries with Klevu

How Lazy Oaf uses Klevu’s Trustpilot integration to increase revenue from search queries by 23%

Lazy Oaf, a London-based independent streetwear brand with a small e‑commerce team, needed to personalize onsite search and make better use of customer reviews without adding operational overhead. They turned to Klevu, using Klevu’s Trustpilot integration (Klevu AI + Trustpilot review data) to surface higher-rated products and improve search relevance while listening to customer feedback.

Klevu fed Trustpilot product reviews into its AI so higher-rated items are promoted in search results, which led Lazy Oaf to a 23% increase in revenue from search queries and a 16% increase in conversion rate during testing. Klevu’s integration delivered measurable uplift with minimal input, allowing the team to test the impact of reviews and plan to extend review visibility on product pages.

Lazy Oaf

Ruth Drysdale

eCommerce Manager