Case Study: Craft Company achieves 6% additional email revenue and 76% click-to-conversion with Klevu

How Craft Company boosts email revenue by 6% with Klevu & Klaviyo

Craft Company, an online retailer of cake decorations based in Northumberland, was losing high-intent shoppers to search abandonment despite receiving over 1,000 site searches a day. Klevu (integration with Klaviyo, implemented alongside partner PAASE) identified this gap and proposed using search-led signals to enrich Klaviyo flows with personalised product recommendations to re-engage those shoppers.

PAASE implemented a Klevu-driven Klaviyo automation targeting search abandonment, adding a dedicated flow to the abandonment series and optimising the customer journey. The Klevu search-abandonment flow became Craft Company’s best-performing Klaviyo flow, delivering a 76% click-to-conversion rate and contributing an additional 6% to overall email revenue.

Craft Company

Zoe Upcraft

Marketing & Communication Manager