Case Study: HongKong.fi achieves 46% sales increase and 47% conversion uplift with Klevu

Hongkong 46% Sales Increased

HongKong, a Finnish department store group operating 26 brick-and-mortar shops and the online store HongKong.fi, faced a major discovery problem: shoppers frequently hit “No Results Found” with the native IBM Websphere search, hurting conversions and requiring a costly redevelopment. After testing third‑party options, HongKong selected Klevu (including Klevu PREMIUM) to address the search shortcomings.

Klevu was integrated and A/B tested against the resident search over a two‑week period with 60,000 visits; Klevu proved the clear winner, driving a 46% increase in overall sales, a 47% improvement in conversion rate, and a 26% reduction in bounce rate by returning more relevant results and handling misspellings and synonyms. HongKong has used Klevu for over a year, seen higher order values and customer satisfaction, and plans to expand Klevu across its stores.

HongKong.fi

Markus Vihavainen

Head of eCommerce