Case Study: Dr. Barbara Sturm achieves 8.5× higher search-per-session value and 61% category click-to-conversion with Klevu AI

Dr Barbara Sturm used Klevu AI search and merchandising to achieve 61% click-to-conversion rate

Dr Barbara Sturm, a luxury beauty brand, faced the challenge of helping discerning customers find products across an intricate catalog—searching by symptoms, ingredients, or how-to content—while preserving a premium online experience. To address this, Dr Barbara Sturm worked with Klevu, integrating Klevu’s AI-powered on-site search and category merchandising within their BigCommerce platform to meet high expectations for precision and elegance.

Klevu implemented NLP-driven search, personalized result ranking, and dynamically merchandised category pages to make discovery intuitive and relevant. The results were significant: search sessions delivered 8.5× higher Search per Session Value than non-search traffic and a 61% click-to-conversion rate on category pages, demonstrating Klevu’s measurable impact on conversion and customer experience.

Dr. Barbara Sturm