Case Study: Donald Russell achieves 30% lift in search conversions and 34% more search revenue with Klevu

Donald Russell - Customer Case Study

Donald Russell, a multi‑award‑winning food supplier shifting more sales online, needed a smarter on-site search to help customers discover products and lift e‑commerce orders. They had been using Klevu’s AI search and discovery platform but briefly trialed a competitor (Nosto); that trial introduced technical issues (caching, outdated deals, weak AI) and caused sharp drops in search performance.

Donald Russell reactivated Klevu and saw immediate, measurable gains: a 30% increase in search conversion rate, a 38% increase in per‑session value with search, a 34% rise in revenue from search and a 6% uplift in average order value. Klevu’s features — trending products, popular searches and promotional panels — restored strong search performance and drove higher discovery, AOV and conversions.

Donald Russell