Case Study: Avon achieves 80% direct-to-consumer sales growth with Klevu AI product discovery

80% increase in direct-to-consumer sales, and a 10% ecommerce conversion rate

Avon, the long-established beauty brand, needed to scale direct-to-consumer online sales and replicate its personalized 1‑1 selling model digitally. After moving to Shopify Plus with agency Velstar, the team found the platform’s out-of-the-box search too basic and selected Klevu’s AI-powered product discovery app to improve search relevance and on-site product discovery.

Velstar integrated Klevu into Avon's custom Shopify Plus theme to deliver AI-driven search and smarter merchandising; the Klevu implementation contributed to major gains — an 80% increase in direct-to-consumer sales, a 7.5% rise in AOV, a 3x site speed increase, an 11% uplift in search-led transactions, a 10% ecommerce conversion rate, 30% higher peak season sales and a 16% increase in per-session value — freeing the in-house team to focus on scaling the business.

Avon

Rachel Maine

Digital Product Owner